Our brands are more than just businesses, they're future makers.

 

From beauty to wellness to family essentials, each one is built with purpose, led by bold founders, and rooted in the lives of everyday Indonesians. They create what people truly need, tell stories that resonate, and move with the speed of culture.

 

We believe these brands—homegrown, human-first, and deeply connected to their communities—are one of the greatest forces in driving Indonesia’s creative and economic future forward.