Towards a 2027 IPO, Hypefast Announces Business Transformation: Strengthening an Agile, Integrated Retail Infrastructure

The new identity is launched alongside the strengthening of its ecosystem and commitment to innovation, marked by the “HYSTORIC HYBRID RACE” featuring Korean pro athlete Hong Beom-seok.

JAKARTA, 22 January 2026 – Hypefast, a pioneer of Indonesia’s technology-driven retail ecosystem and home to many of the country’s leading local brands, today officially announced its strategic roadmap toward an Initial Public Offering (IPO) targeted for mid-2027. This milestone is accompanied by the launch of a new corporate identity and a clear reaffirmation of Hypefast’s positioning. Not merely as a brand aggregator, but as a full-stack operating infrastructure for local brands.

This transformation reflects the evolution of Hypefast’s business model. Beyond simply acquiring and aggregating brands, Hypefast is now operating as a true “growth engine” with end-to-end control. From manufacturing all the way to distribution and direct engagement with consumers.

Strong Fundamentals: Building an Ecosystem for “Agility at Scale”

Hypefast’s IPO ambitions are underpinned by solid business fundamentals. The company has evolved into a fully integrated retail ecosystem, achieving both positive EBITDA and positive cash flow since 2024. Its key competitive advantage lies in its defensive, scalable ecosystem built around the concept of agility at scale:

1. In-house Manufacturing

Hypefast is strengthening its internal production capabilities to ensure faster speed-to-market and healthier margins.

2. Distribution Dominance

Hypefast’s offline distribution network now spans more than 10,000 physical retail points across Indonesia. In early 2026, the company also launched dedicated D2C e-commerce websites for each brand, powered by AI-based features, providing revenue stability beyond reliance on marketplace algorithms.

3. Expert Team

The ecosystem is driven by 150 top retail talents at headquarters, managing brand operations centrally with deep operational expertise.

Achmad Alkatiri, Founder and CEO of Hypefast, explained that this infrastructure is the foundation for sustainable long-term growth.

"The Gen Z and Millennial markets move incredibly fast. To win in this space over the long term, being ‘viral’ is not enough. You need agile infrastructure. That’s what we are building: an integrated system where we can produce, distribute, and market brands with a very high level of efficiency. Our new identity and the tagline ‘Building the Brands of Tomorrow’ are our promise to the market: we are creating real future assets, not just riding trends. I strongly believe world-class consumer brands will be born from the system we are building here."

HYSTORIC HYBRID RACE: A Living Expression of the New Hypefast

As a tangible introduction to its new identity, Hypefast is launching HYSTORIC HYBRID RACE, a wellness festival built around a unique hybrid race concept. The event is designed to tap into the rapidly growing healthy-lifestyle movement among Gen Z and Millennials.

The event will take place on 7 February 2026 at Pos Bloc, Jakarta, with Garmin onboard as the Official Partner.

A major highlight of the event is the participation of Hong Beom-seok, a former South Korean special forces soldier and global reality-show star (Physical: 100, The Soldiers), who will compete directly alongside participants.

Achmad added that public enthusiasm for Hypefast’s new chapter has been overwhelming.

“We want Hypefast to be known not just as a behind-the-scenes corporate company, but as a brand that truly understands the pulse of young people. The response has been incredible. Within just one week of ticket sales opening, more than 500 athletes and fitness enthusiasts have already registered. The presence of Hong Beom-seok and Garmin’s support reinforces our commitment to delivering world-class standards in every initiative.”

Through its rebranding and the HYSTORIC HYBRID RACE, Hypefast hopes the public will not only recognize its portfolio brands, such as Luxcrime, Bohopanna, Cessa, and others, but also see Hypefast itself as a modern, innovative retail brand group with an active ecosystem that makes all of this possible.