Think Fast by Hypefast

Very few issues in the past couple of decades can hold a candle to the significance and indiscriminate impact of global climate change....

Indonesia’s local brand industry is facing a critical slowdown—what Hypefast calls the “Local Brand Winter.” With rising competition from global players, especially China, and tightening investor confidence, local brands must rethink growth strategies and prioritize sustainability. In this blog, we unpack the challenges, data, and strategies that can help Indonesian brands survive and thrive in this new era.