Social Media Sr. Analyst
Jakarta, Indonesia
Full-time
Job Type
About the role
Develop creative briefs for social media content including Instagram feed, stories, campaigns, events, and product launches.
Create mood boards for product photoshoots and daily social media content to ensure visual consistency with brand identity.
Prepare animation video briefs for product launch content.
Plan and manage Instagram feed grid to maintain a cohesive visual layout.
Draft engaging and on-brand captions for social media posts.
Execute and publish daily social media content (Feed, Stories, Reels) on our brand's Instagram account.
Manage social media interactions including replying to Instagram Direct Messages
Monitor and repost Instagram Stories from influencers and customers to increase community engagement.
Coordinate with the Online Team regarding promotional and campaign postings across marketplace platforms (Shopee, Lazada, TikTok, Watsons).
Requirements
Education / Pendidikan:
Bachelor’s degree (S1) in Communications, Marketing, Business, or a related field.Work Experience / Pengalaman Kerja:
1–3 years of experience in Social Media, Digital Marketing, Content Strategy, or a related role, preferably within a fast-paced consumer/brand environment.Expertise / Bidang Keahlian:
Social Media Strategy & Management, Content Planning, Social Media Analytics, and Audience & Trend Analysis.Skill or Certification / Skill atau Sertifikasi:
Social media content planning and calendar management
Creative briefing and coordination with creative/content teams
Basic visual direction and content development
Social media copywriting and storytelling
Social media performance tracking and reporting
Understanding of social media trends, audience behavior, and platform best practices