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Social Media Sr. Analyst

Jakarta, Indonesia

Full-time

Job Type

About the role

  • Develop creative briefs for social media content including Instagram feed, stories, campaigns, events, and product launches.

  • Create mood boards for product photoshoots and daily social media content to ensure visual consistency with brand identity.

  • Prepare animation video briefs for product launch content.

  • Plan and manage Instagram feed grid to maintain a cohesive visual layout.

  • Draft engaging and on-brand captions for social media posts.

  • Execute and publish daily social media content (Feed, Stories, Reels) on our brand's Instagram account.

  • Manage social media interactions including replying to Instagram Direct Messages

  • Monitor and repost Instagram Stories from influencers and customers to increase community engagement.

  • Coordinate with the Online Team regarding promotional and campaign postings across marketplace platforms (Shopee, Lazada, TikTok, Watsons).

Requirements

  • Education / Pendidikan:
    Bachelor’s degree (S1) in Communications, Marketing, Business, or a related field.

  • Work Experience / Pengalaman Kerja:
    1–3 years of experience in Social Media, Digital Marketing, Content Strategy, or a related role, preferably within a fast-paced consumer/brand environment.

  • Expertise / Bidang Keahlian:
    Social Media Strategy & Management, Content Planning, Social Media Analytics, and Audience & Trend Analysis.

  • Skill or Certification / Skill atau Sertifikasi:

  • Social media content planning and calendar management
    Creative briefing and coordination with creative/content teams
    Basic visual direction and content development
    Social media copywriting and storytelling
    Social media performance tracking and reporting
    Understanding of social media trends, audience behavior, and platform best practices

Years of Experience (Same Role)
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