Lead and manage overall HDN business performance across all branches to achieve revenue and profitability targets

Develop and execute national sales and distribution strategies in alignment with company objectives.

Monitor branch performance and ensure achievement of sales targets, productivity, and operational KPI

Manage and supervise Regional Managers to ensure effective execution of business plans and branch operations.

Monitor AR, collection performance, overdue balances, and potential bad debt.

Ensure compliance with company policies, SOPs, internal controls, approved budgets, and authorization procedures, including expenses, claims, rebates, and incentives.

Identify, mitigate, and promptly escalate material business, financial, operational, and fraud risks, including potential irregularities and control weaknesses.

Oversee inventory management, stock accuracy, order fulfillment, and warehouse or dropship operations.

Drive operational efficiency and cost optimization across the HDN network.

Evaluate branch performance and recommend corrective actions, including branch optimization, opening, or closure.

Develop and manage relationships with subdistributors, resellers, and other distribution partners while monitoring their performance and business contribution.

Lead business development initiatives and assess the feasibility of distribution expansion opportunities.

Manage team performance, manpower planning, leadership development, and succession planning within HDN.

Coordinate with Finance, Sales Control, Brand Teams, Retops, BI, and other functions to support business performance.

Prepare and present regular business performance reports, key risks, root cause analyses, and improvement action plans to the Head of Sales & Distribution.