Digital Marketing & Performance Specialist

Jakarta, Indonesia

JOB TYPE

Full Time

About the Role

The ideal candidate will be responsible for growing Brand revenue through digital media channels, executing digital marketing campaigns, and giving suggestions to drive more growth & ROI.

What You’ll Do:

  1. Plan and execute all digital marketing activities using ads platforms such as Facebook, Google, Marketplace Ads related to Retail Brand

  2. Work closely with brand manager & commercial team, be their partner, budget allocation, give analysis, insight, suggest different paid channel solutions to grow their brand (increase traffic, basket size, revenue, repeat orders, churn prevention, cross-selling)

  3. Identify opportunities for efficiencies in the process (i.e., automation, software, tools)

  4. Monitor and optimize paid channel campaigns to be more efficient in Cost Per Metrics, such as lower Cost per Impression, Cost Per Click, Cost per Transaction

  5. Measure and report performance of all digital marketing campaigns, assess against goals metrics, identify trends and insights, and give recommendations for the next campaigns

Requirements

  1. Internship/working experience in running digital advertising (preferably Facebook Ads) for at least 1+ years

  2. Ability to work both independently and in a team environment

  3. An understanding of the concept of funnel marketing and its application in digital ad platforms

  4. Strong analytical skills

  5. An understanding of digital ad metrics to measure each marketing funnel performance

  6. Able to identifying target audiences and optimizing digital campaigns to ensure best campaign performance

  7. Skilled at data processing using Excel or Google Sheets

  8. Knowledge of attribution metrics, digital marketing automation tools, or Google Data Studio is an advantage

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