About the Role
Owning, creating, and maintaining campaigns and customers engagement activities across all channels: Mobile app, desktop & mobile site platform.
Project manage big campaigns and own all the merchandising initiatives at scale across the platform including building a robust breaking deals platform, monitoring & strategizing onsite user experience from visual to page-to-conversion metrics and react accordingly.
Work closely with Marketing, Guided Shopping & Marketing solution to plan, develop, and execute marketing plan & proposal across online and offline channels.
Manage daily campaigns operations and work closely with the Sales, Marketing & Engagement team to ensure successful delivery and uplifts to the sellers.
Define the best practices in setting up campaigns and ensure governance to achieve different campaigns’ goals from sales growth to efficiencies metrics, and continuously improve.
Continuously monitor competition’s daily activities or long-run trends and create initiatives to launch and introduce new and attractive promotions and mechanisms.
Understand the local market’s main priority and be the bridge between business, product & regional needs to identify and proactively communicate local business needs.
3+ years of marketing/product management experience, handling marketing, promotions, or loyalty programs for a consumer-facing, ideally e-commerce or retail business of significant scale.
An experienced planner project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization.
Strong data-driven decision-making skills, with demonstrated ability to dive deep into customer data and translate insights into opportunities.