About the Role
Develop strategies and manage marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
Assist product development, pricing, and new product launches as well as developing new business opportunities
Monitor market trends, research consumer markets, and competitors’ activities
Manage multi and concurrent projects in order to fulfill company objectives
Utilize social media through engaging content to achieve campaign target and revenue
Manage a team of the brand team working on brand initiatives
Measure the performance of all campaigns, and assess ROI and KPIs
Create a report from campaigns, product sales, and cost
Requirements
Based in Malaysia (native will be a plus point), reporting to the country head and working closely with Indonesia team Proven ability to develop brand and marketing strategies, especially in the e-commerce/ online industry and strong stakeholder/ people management
Strong knowledge of Thailand market behavior & fashion trends, experience in identifying target audiences and devising effective campaigns (excellent understanding of the full marketing mix)
Possess strong analytical skills & business acumen partnered with a creative mind, data-driven thinking, and an affinity for numbers
Comfortable working in fast-paced & multi-national environments Fluent in English (written & oral)
Experienced in a global/ regional work environment will be a plus point
Background: fashion retail/ e-commerce/ consultant/ proven experience as BM
